

The company has an exclusive agreement with DuPont to be the sole tire manufacturer to use the material in its tires and use Kevlar in its marketing, Goodyear said. Goodyear officials believe the inclusion of Kevlar in the tire is one of the major draws for consumers. Additionally, many dealers on the trip noted that during the wet/dry test, they could feel a difference between the two tires tested.

Both on- and off-road, the tires were extremely quiet. The course, which was set up in a parking lot with several sharp turns on both wet and dry surfaces, was designed to showcase the All-Terrain Adventure’s handling on wet surfaces, Goodyear said. The course wound its way up the side of the mountain, allowing the tires to be tested on dirt and loose gravel.Īdditionally, there was a wet/dry track test in which attendees compared the new Wrangler with the Michelin LTX A/T2. Those in attendance got to test the tire off-road while driving various SUVs and trucks, including the Chevy Suburban and Tahoe, as well as the Dodge Ram 1500 and Chevy Silverado. Goodyear showcased the Wrangler All-Terrain Adventure to several dealers and key members of the media at a launch in Colorado Springs, Colo., in late July. This need for on-road performance is a key factor for a customer to choose the All-Terrain over Goodyear’s Wrangler MT/R with Kevlar, an even more durable off-road tire with three layers of Kevlar, the tiremaker said. The tire is designed for customers who do roughly 80% of their driving on the highway and 20% off-road, Vacha noted.
